NIKE LONDON INSTAGRAM STORIES

• Designed to inspire, designed to unite – supporting young followers to make sport and creativity a daily habit on the platform that is already their daily habit

• TOV: energising, digestible, instilling movement

• Explore more: @NIKELONDON

NIKE LONDON: INSTAGRAM FEED

• Instagram stories, feed posts and reels. Designed to inspire, designed to unite, supporting young followers to make sport and creativity a daily habit on the platform that’s already their daily habit

• TOV: warm, digestible

• Explore more: @NIKELONDON

NIKE LONDON: ‘NEW YEAR, SAME ME’

• OVERVIEW: Our members are still not out and about in the same way they used to be pre Covid-19, so their need to personally express themselves is continuously suppressed. Humanise singer-songwriter Arlo Parks and Apple Music host Rebecca Judd by shining a light on the fact we all have ups and downs, and that that’s okay. It’s in getting to know yourself and expressing what you find that will set you free. The ask: x12 features (x1 Intent and x1 Challenge per theme and per protagonist) on music, style and self-care

• AUDIENCE: ‘Trend Maven,’ ie: 16-24-year-old females. They want to elevate their careers, sense of self and style. They are open to new cultural experiences. Social media plays a huge role in their lives. They look to it as a source of inspiration and use it to express themselves. They seek education from their trusted sources – valuing creativity, sustainability, diversity and style

• TOV: Upbeat, youthful, supportive/encouraging
  
  

FEATURED BELOW:

ARLO PARKS X REBECCA JUDD: MIND AV

• Rebecca Judd interviews Arlo Parks about the penny drop moment when everything clicked – when she found her voice and decided to use it for the greater good, to help others

ARLO PARKS: MUSIC AV

• Intent film celebrating the transformative power of music and writing, and how it can lift your mood. We want our audience to be inspired by how a unique leading artist of Arlo’s stature uses songwriting and journaling to celebrate who she is

ARLO PARKS: STYLE W&S

• Arlo Parks feels that fashion and style is a form of self-expression – and this written and stills Intent piece is built around the notion that style should be joyful, empowering and celebratory, heroing Arlo’s self-assured and authentic approach

JESSICA RUDD: STYLE W&S

• Listicle ‘3 ways to’ interview, helping readers feel empowered and proud to embrace what makes them unique, rather than blending in

NIKE LONDON: ‘SPORTS ENTHUSIAST’

• OVERVIEW: Bringing NTC and NRC app users face-to-face with Nike Master Trainers. Inspiring stories, feature films, challenges, tips and workouts. Making Nike London’s most trusted coach

• AUDIENCE: NTC and NRC app users, already invested in sport. They exercise regularly, and are always looking for new ways to boost their bodies and minds through training

• TOV: Energetic, instilling movement. Encouraging, while remaining on the reader’s level. Simple wording, clear messaging, high energy impact

NIKE LONDON: COME BACK IN STYLE

• OVERVIEW: 4 London-based stylists, 8 unique stories (x1 Intent, x1 Challenge per protagonist). Aim: inspire aspiring stylists to kickstart their careers from the ground up. W1: moodboarding, W2: styling, W3: shooting, W4: assisting

• AUDIENCE: ‘Trend Maven,’ ie: 16-24-year-old females. They want to elevate their careers, sense of self and style. They are open to new cultural experiences. Social media plays a huge role in their lives. They look to it as a source of inspiration and use it to express themselves. They seek education from their trusted sources – valuing creativity, sustainability, diversity and style

• TOV: Upbeat, youthful, supportive/encouraging

FEATURED BELOW:

AYISHAT AKANBI: INTENT

• Ayishat Akanbi, on owning your style by celebrating what makes you unique. Because to be a stylist, you need to dress yourself first

TATI COTLIAR: INTENT

• Learn about the industry, with Buffalo Zine fashion director Tati Cotliar, and follow in her footsteps. Tati explains the pros and cons of working for yourself as a self-employed stylist, versus working as part of a publication. Plus digestible tips on how to pull outfits from PR agencies

MARIKA AMES: INTENT

• Marika shares her advice on styling with: confidence

MARIKA AMES: CHALLENGE

• Planning on assisting a stylist? Read Marika’s handbook, where she shares everything she’s learned along the way – on how to stand out and build a portfolio

NIKE LONDON: ‘START MOVING’

• OVERVIEW: Encourage Nike Members to try out a new sport – with an introduction into six new sports over the space of six weeks, demonstrated and made fun by presenter Julie Adenuga and football striker Adebayo Akinfenwa

• AUDIENCE: Young Londoners who have wanted to try out a new sport, but never quite worked up the motivation. Personal barriers include: time, confidence, not enough access/knowledge around the sport

• TOV: Encouraging, approachable, bitesize, listicle

NIKE LONDON: ‘NIKE BY YOU’

• OVERVIEW: Give 20 young London-based creatives the spotlight to design their own pairs of Air Max, showcase their work and explain how they want the future of art, culture and London to look like

• AUDIENCE: ‘Trend Maven,’ ie: 16-24-year-old females. They want to elevate their careers, sense of self and style. They are open to new cultural experiences. Social media plays a huge role in their lives. They look to it as a source of inspiration and use it to express themselves. They seek education from their trusted sources – valuing creativity, sustainability, diversity and style

• TOV: Upbeat, youthful, supportive/encouraging

FEATURED BELOW:

NIKE BY YOU: TOP 20

• Written and stills feature with top 20 NBY creatives. Interviews led over Zoom and published as one single thread in Q&A format

• Inbox: London’s Next In Line

• Push: 20 new designers, 20 new shoes. Here’s your sneak peek London’s future.

HERO STORY: RYAN LANJI

• Written and stills NBY hero story with Ryan Lanji, encouraging readers to unite, support each other and feel stronger as a community

• Inbox: Club Culture Activism

• Push: Meet the mind behind Hungama, the UK’s first ever LGBTQ+ Bollywood club night.

HERO STORY: EMMA BALEBELA

• Written and stills NBY hero story with Emma Balebela, encouraging readers to get ahead in their careers by starting their own ‘side-hustle’

• Inbox: Be Your Own Agency

• Push: Calling all creatives: follow these tips and turn your side hustle into a full-time career.

NIKE: KINGS CROSS BUILDING NARRATIVE

• OVERVIEW: Building and forming the narrative for the new Nike London office in Kings Cross, in collaboration with Nike London’s Creative Director, Art Director and Editorial Director. Using the walls of the office as a canvas for fun, warm and engaging murals, written by me, designed by Lakwena

LONDON CREATIVE STUDIO WALL MURALS

Sharp mantras to inspire Nike London Studio team to push the creative, always – and to feel united as a family

• Don’t chase today – lead tomorrow

• Starting line: the storyline

• Sweat the details

• Individually: great. Collectively: golden

• How do you want to be remembered?

• Are you sitting (un)comfortably? Then let’s begin

• Playground of the free

• To polish: add grit

• Always leave your fingerprint

• Did you stretch your brain today?

• Don’t fit in. Fit odd

• Brief: make ‘em say “say whaaat?”

  
  

WORKSHOP WALL MURALS

Short ‘watch this space’ copy for walls with new work coming soon

• 404 Not Found. Check back soon for hot fresh wall art

• W.I.P. it real good

• Upload 62%. Still Just Doing It

• Andy’s dog ate this mural, so we’re printing up another… Be right back

• The wheel of d...ead good. Just you wait

• Come closer… Can you hear it? Listen to the sizzle of fresh new W.I.P

BAR/CAFE NAME

A place to bring Nike and Converse together, to feel proud to be part of the team. Have naming instilled in sport

• The Clubhouse

  
  

FLOOR KITCHEN NAMES

A place for team to refresh, refuel and have a chat

• Fuel Station