To resonate, be superhuman supremely human. Find your unique voice, and connect differently

What the who?

It’s me, Cecilia! I’m a creative copywriter inspired by music, nature, design, print, fashion, compassion and freedom of movement

What the what?

I help companies connect with the worlds around them – crafting tone of voice guidelines, thoughtful copy and future-proof strategies that work

What the how?

Starting point: what makes you you? Let’s define your essence

I’ve built a career in communications – working studio-side, brand-side and in-between as copywriter, content director, editor, marketing manager and journalist

What the hey?

Hey, hi! Here’s my email if you’d like to chat

info@ceciliadinwoodie.com

Previously

Studios

Ask Us For Ideas, Earthrise (B Corp), Mother Design, Philip Colbert, Socio Design, TCO London

Brands

A Collected Man, Adidas, Amazon, B Lab Global (B Corp), Halifax bank, Life Time, Major League Baseball, Nike, Patagonia (B Corp), Potato Head (B Corp), Prime Video, The Roof Gardens, Size?, TCO London, Undercover Living, Vice, Wax London

Editorial

Cool Brother, Flight Centre, Foxes, Hero, History of Rock, Kerrang!, Loud & Quiet, NME, So Young, Uncut

My background

  • Words

    • Copywriting (digital, print, advertising, branding, social, b2b)

    • Journalism (interviews, features, reviews – long-form & short)

    • Sub-editing (print, digital, social)

    • Scriptwriting

    Strategy & planning

    • Content strategy (original content crafted from research & creative thinking)

    • Tone of voice strategy (informed by brand roots, values, vision & audience)

    • Social media management (live-mapping content calendars on Meta, LinkedIn, X)

    Editing & self-publishing

    • Zines & magazines (from ideation to execution, promotion & distribution)

    • Commissioning editorial (words, photography, illustration)

    • Creative direction (print, website, Instagram & poster design)

    • 1st in Creative Advertising (BA): University of the Arts London

    • 4Talent Award: Channel 4 & The Observer

    • Award and grant: Print Future Awards

  • Positive change, self-expression, creativity, music, the arts, sustainability, sports, head-to-toe health, social causes, equity, welfare, community, events, F&B

My being

Authentic

I know myself, which makes me better able to understand others (people, teams, clients, brands and the worlds that surround them)

Empathetic

This helps me communicate with compassion, warmth and effectiveness. Useful for writing, collaborating, connecting with the audience and coming up with strategies that work

A real optimist

I’m a realist, but optimistic for the future. Inspired by self-growth and a better tomorrow. On a mission to work with more companies that do good. B Corps, FTW

Curious

Ex-journalist (my research style is thorough). Fascinated by social psychology, culture, creative expression and how people think. This lends itself to planning, copywriting and brand strategy

And curiouser

Probably (definitely) a little bit odd. Wait, aren’t you?

Creative collaborator

I like to question and approach all projects differently – not just to be different, but because I believe the best is yet to come.