VICE: MARKETING MANAGER
MARKETING MANAGER FOR VICE-OWNED VENUES, THE OLD BLUE LAST AND SEBRIGHT ARMS
MY RESPONSIBILITIES INCLUDE:
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Single-handedly managing all marketing for the Vice-owned music venues The Old Blue Last and Sebright Arms to boost attendance and engagement, as well looking out for unique partnerships and opportunities
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Liaising with artists, agents, promoters and Vice booking team to maintain weekly social media schedules and long-term digital campaigns across Facebook, Instagram and Twitter, implementing targeted sponsored posts with given budgets, monitoring and analysing data to drive user engagement across all platforms
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Building long-term relevance within London’s underground music scene. Working closely with designers and commissioning new ones. Personally producing own Xerox poster-zines to reaffirm venues’ DIY roots
SEBRIGHT ARMS
Upstairs: craft beer, ‘street food’ by resident chefs. Basement: intimate live room, renowned for hosting shows with up-and-coming artists: Courtney Barnett, Charli XCX, Hinds
AUDIENCE: East End locals and lifelong music lovers in their twenties and thirties. Creative, work in media. There for the music
MARKETING STRATEGY: create sense of family and familiarity to become punters’ favourite, most trusted music venue
‘Staff Selects’ Spotify playlists
Support local artists with ‘Friends of Sebright’ profile picture series, ingraining SA in the East London art scene
Instil DIY image with free handmade Xerox printed posterzines (featuring monthly gig listings and ‘Friends of Sebright’ full page spread)
Visual brand identity: create new logo with classic Cooper Black typeface, use hand-drawn graphics, rebrand monthly listings poster template and Instagram grid
Place print ads in independently run music magazines, Crack and London In Stereo
Social media TOV: friendly, fun, informative
THE OLD BLUE LAST
‘East London’s most notorious venue’ – NME. ‘The cradle of British music’s future’ – The Guardian. Bringing you buzz bands and DJs seven nights a week, plus secret shows with some of the UK’s biggest names: Arctic Monkeys, Idles, Amy Winehouse
AUDIENCE: Music fans, Hoxton workers, students looking for a fun night out. They look to OBL as the ‘cool’ place to be
MARKETING STRATEGY:
Get bands to make playlists of their favourite artists, new and old, ahead of their OBL shows. This encourages social shares from their chosen musicians, which furthers our reach and event turnout
Use lives photos on social to create sense of playful chaos, a fun night out – and fear of missing out
Commission A2 gig posters for around the venue to encourage walk-ins. A0 in window of monthly listings
Create energy, buzz and a sense of cool timelessness with black and white photos on Instagram + contrasting strip of pastel coloured gig listings posters aligned in the middle of the grid
Place print ads in independently run music magazines, Crack and London In Stereo
Social media TOV: confident, blunt, informative
